Our Story

Cotton Cuties was established by myself, Esther Lyttle, in 2014. Cotton Cuties is a revolutionary urban character based brand for children and teens. Cotton Cuties was created to inspire and empower children.  The motto is Cotton Cuties, Natural Beauties. The business was born from my disappointment on the realisation that I could never find a special gift for my little princess that she could relate or aspire to.  

Upon further research I discovered that this was a global problem and that the urban community were in need of representation. The Cotton Cuties logo is loosely based on my two sisters and myself thus represented by the three girl characters each with a different look, talent and passion that is both relatable and inspirational to youth. However, my daughter Nyellah is the true inspiration behind the main character Nyla’s personality. She is a born leader and free spirit.